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By the Numbers: My Impact in Detail

Explore a comprehensive breakdown of my achievements through compelling statistics and figures that highlight our growth and impact across various sectors.

Blob 1
2 Startups –
$5MM ARR Each
Driving Revenue Without Exits
Our startups generate significant annual revenue and are nearing profitability.
Blob 3
80+ Initiatives
9 industries
Company-Wide Transformations
Over 9 companies transformed as CIO, Chief People Officer and Chief Commercial Officer.

Company Transformation Projects

Explore detailed case studies of 9 company-wide transformations across diverse industries, showcasing comprehensive digital innovation and operational excellence initiatives.

Smart City Development

Lomas de Cocoyoc

Revolutionizing resort experiences through modern technology platforms and enhanced service delivery

↑78% Portal Engagement
4 EV Sites Delivered
99.8% Network Uptime
5 initiatives View Project →
Leisure & Recreation

Club Campestre

Enhancing member experience through digital technologies and operational excellence

↑60% Membership Inquiries
2hr/wk Hours Saved
80% Phishing Reduction
6 initiatives View Project →
Mixed Use Development

Centro Novatec

Driving innovation through advanced technological solutions and digital transformation

45% Revenue Increase
100% Occupancy Rate
25 Subscribers
5 initiatives View Project →
Tourism & Hospitality

Costa Mujeres

Transforming guest experiences through innovative digital technologies and operational excellence

0 hrs Launch Downtime
60% Survey Time Saved
-10 days Payment Cycle
6 initiatives View Project →
Infrastructure & Utilities

Sistemas Hidráulicos

Modernizing hydraulic systems through automation, monitoring, and predictive maintenance technologies

99.5% System Uptime
-25% Maintenance Cost
-60% Response Time
4 initiatives View Project →
Tourism & Hospitality

Hotel Hacienda Cocoyoc

Elevating hospitality standards through comprehensive digital transformation and service innovation

↑25% Guest Satisfaction
↑40% Operational Efficiency
↑18% Revenue Growth
5 initiatives View Project →
Construction

Edico

Modernizing urban and real estatde construction through integrated technology solutions and process optimization

↑30% Project Delivery
15% Cost Reduction
↑22% Quality Score
4 initiatives View Project →
Real Estate Development

Fomento Inmobiliario

Transforming real estate development through advanced project management and digital innovation

↑35% Development Speed
↑28% Client Satisfaction
↑45% Process Efficiency
4 initiatives View Project →
Education

CEC Academy

Revolutionizing educational experiences through comprehensive digital learning platforms

↑50% Student Engagement
↑32% Learning Outcomes
↑40% Teacher Efficiency
5 initiatives View Project →

Testimonials:
My Work Style and Purpose

"In addition to his execution prowess, Pedro possesses a visionary mindset that is truly inspiring. He has a remarkable ability to foresee industry trends and identify strategic opportunities that others may overlook. Pedro's strategic vision has been instrumental in guiding our team towards success, providing us with a clear roadmap for growth and innovation."
Jeronimo Mohar

Founder and CEO

"Pedro is a visionary leader that has a unique ability to think outside the box, coming up with creative and effective solutions to complex problems. His innovative mindset is complemented by his ability to turn these ideas into reality, a testament to his strong execution skills that have led to profound impact on the growth of his ventures."
Glykeria Ntakou

Co-Founder and CEO

"Pedro's main superpower is counterintuitively not professional or technical - although he's got several other superpowers under his sleeve. He is at his best when he is helping others become a better version of themselves. This is the same essence and ethos I've seen him pour into waffle, making it the ultimate tool for self improvement."
Fernando Mayer

Co-Founder

"Pedro excels at executing highly technical projects, asking the right questions and inspiring the team with a deep sense of focus and purpose. It was a great experience to work with him."
Itamar Leizorek

CEO

"As a leader, Pedro excels in creating a visionary yet achievable roadmap for the team and leads by example. He has a natural ability to attract and nurture top talent, fostering an environment where innovative ideas and diverse perspectives thrive. This was particularly evident in the successful journey that we shared at IPEA – Think Tank."
Armando Regil

Founder

"Pedro's relentless determination propels him forward when he believes in the best course of action. He consistently sets and pursues his goals with unwavering focus."
Francisco Llamosa

Founder

"When I think of Pedro, I see a visionary leader with exceptional people skills. His tech-savvy nature consistently provided spot-on suggestions for the management challenges in my startup company."
William Burgos

Co-Founder & CEO

"Pedro has an excellent track record of building and leading high performance technical teams to develop and implement software and data solutions in bioinformatics, digital transformation and for the past months, personal data management."
Daniel Servitje

Co-Founder and CEO

"The most resilient and ambitious leader I have ever worked with."
Alba Castañeda

Executive Chef

"Pedro is driven and direct, always seeking optimization with the best intentions at heart. His expertise is fueled by his philosophical and technical curiosity, ensuring he achieves things in the most organized and efficient way possible."
Mariana Fichtner

Co-Founder, Chief Strategy Officer

"Pedro's proactive approach to problem-solving and his entrepreneurial spirit have not only inspired the entire team but have also fostered a culture of innovation and collaboration. Pedro's astute business acumen, and keen industry insights have consistently impressed me. I am grateful for the opportunity to have worked alongside such a visionary leader."
Umar Mushtaq

Founding Team, Product Owner

"I have had the opportunity to share with Pedro the design and implementation of several projects. His leadership capacity is admirable, the sensitivity that Pedro has to attract talent and transmit the essence of the culture that the projects require is unique."
Andrés Jurado

Chief Commercial Officer

My Journey

Human: Consciousness
2007 - 2012

Neural Engineering Specialty

Earned a degree in Electrical and Computer Engineering specialized in Biomedical and Neural Engineering from CU Boulder, exploring the intersection of technology and human consciousness.

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Human: Development
2011 - 2012

Co-Founded Skills Marketplace

Co-founded a skills marketplace as an alternative to traditional education, providing insights into go-to-market strategies and marketplace dynamics.

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Human: Life Services
2012 - 2018

Smart Cities CIO

Served as CIO for a major real estate development, building "life as a service" solutions focused on quality of life at minimal costs while respecting data privacy.

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Human: Health Insights
2013 - 2016

Co-Founded Bioinformatics Startup

Co-founded Abraxas Biosystems, focusing on disease prevention through bioinformatics. Later evolved into Abraxas Ventures, providing foundational experience in healthcare data and patient care.

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Human: Empowerment
2019 - 2020

People Analytics CPO

Transitioned to Chief People Officer (CPO) for 800+ employees, building people analytics systems to improve employee happiness, retention, and growth.

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Human: Assistant
2021 - present

Founded Waffle

Founded Waffle, a gamified coaching platform that helps people conquer life challenges. Inspired by RPG games, it provides personalized roadmaps and experiences to help users "level up" in real life, starting with early parenting.

Visit Waffle

For 18 years I've built startups, transformed companies and assembled incredible teams.

Follow my journey
Follow my thoughts

My Archetype

Learn about my tendencies, talents, and opportunities for growth.

Explore how we would work together

My Principles

  • 🪨 Behave honorably and honestly.
  • 🪨 Be sure to work on something meaningful as it will take at least a decade to achieve.
  • 🪨 Be persistent and focused on the mission.
  • 🪨 Be effective, be efficient, and know the difference.
  • 🪨 Attract the best talent, remove their obstacles and nurture an environment of trust.

Building the future of products, teams and systems.

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