By the Numbers: Our Impact in Detail

Explore a comprehensive breakdown of our achievements through compelling statistics and figures that highlight our growth and impact across various sectors.

Blob 1
2 Startups –
$5MM ARR Each
Driving Revenue Without Exits
Our startups generate significant annual revenue and are nearing profitability.
Blob 2
100,000+
Monthly Visitors
Strategic Marketing Leadership
I lead marketing efforts reaching over 100,000 unique visitors monthly.
Blob 3
80+ Initiatives
9 industries
Company-Wide Transformations
Over 9 companies transformed as CIO, Chief People Officer and Chief Commercial Officer.
Blob 4
800+
Employees Trained
Mastering 12+ Enterprise Apps
Implemented and taught over 12 apps to more than 800 employees.
Explore Initiatives, Metrics & Impact

Testimonials:
My Work Style and Purpose

"In addition to his execution prowess, Pedro possesses a visionary mindset that is truly inspiring. He has a remarkable ability to foresee industry trends and identify strategic opportunities that others may overlook. Pedro's strategic vision has been instrumental in guiding our team towards success, providing us with a clear roadmap for growth and innovation."
Jeronimo Mohar

Founder and CEO

"Pedro is a visionary leader that has a unique ability to think outside the box, coming up with creative and effective solutions to complex problems. His innovative mindset is complemented by his ability to turn these ideas into reality, a testament to his strong execution skills that have led to profound impact on the growth of his ventures."
Glykeria Ntakou

Co-Founder and CEO

"Pedro's mission to create a solution that empowers users to lead more purposeful lives couldn't be more relevant to today's world."
Chris Yeh

Author, Investor, Mentor

"With a strong background leading larger organizations in the corporate world, Pedro comes across a strong leader, who is empathetic towards his team members and customers. Pedro has a compelling vision for Waffle's Search & Discovery platform, at a time when the incumbents & this industry is ripe for disruption."
Sarfraz Nawaz

Principal Product Manager at Apple Maps, Ex-MSFT

"Pedro's main superpower is counterintuitively not professional or technical - although he's got several other superpowers under his sleeve. He is at his best when he is helping others become a better version of themselves. This is the same essence and ethos I've seen him pour into waffle, making it the ultimate tool for self improvement."
Fernando Mayer

Co-Founder

"Pedro excels at executing highly technical projects, asking the right questions and inspiring the team with a deep sense of focus and purpose. It was a great experience to work with him."
Itamar Leizorek

CEO

"Pedro's a gritty founder applying his substantial experience to a space he's called to. Always love seeing that."
Jason Yeh

Founder

"As a leader, Pedro excels in creating a visionary yet achievable roadmap for the team and leads by example. He has a natural ability to attract and nurture top talent, fostering an environment where innovative ideas and diverse perspectives thrive. This was particularly evident in the successful journey that we shared at IPEA – Think Tank."
Armando Regil

Founder

"Pedro's relentless determination propels him forward when he believes in the best course of action. He consistently sets and pursues his goals with unwavering focus."
Francisco Llamosa

Founder

"When I think of Pedro, I see a visionary leader with exceptional people skills. His tech-savvy nature consistently provided spot-on suggestions for the management challenges in my startup company."
William Burgos

Co-Founder & CEO

"Pedro has an excellent track record of building and leading high performance technical teams to develop and implement software and data solutions in bioinformatics, digital transformation and for the past months, personal data management."
Daniel Servitje

Co-Founder and CEO

"The most resilient and ambitious leader I have ever worked with."
Alba Castañeda

Executive Chef

"Pedro is driven and direct, always seeking optimization with the best intentions at heart. His expertise is fueled by his philosophical and technical curiosity, ensuring he achieves things in the most organized and efficient way possible."
Mariana Fichtner

Co-Founder, Chief Strategy Officer

"Pedro's proactive approach to problem-solving and his entrepreneurial spirit have not only inspired the entire team but have also fostered a culture of innovation and collaboration. Pedro's astute business acumen, and keen industry insights have consistently impressed me. I am grateful for the opportunity to have worked alongside such a visionary leader."
Umar Mushtaq

Founding Team, Product Owner

"Pedro's innovative ideas and supportive leadership style distinguished him as an outstanding leader within the company. I confidently recommend Pedro for his unwavering commitment to excellence and his talent for motivating and inspiring his team."
Junaid Maqsood

Founding Team, Senior Engineer

"I have had the opportunity to share with Pedro the design and implementation of several projects. His leadership capacity is admirable, the sensitivity that Pedro has to attract talent and transmit the essence of the culture that the projects require is unique."
Andrés Jurado

Chief Commercial Officer

18 Years of Applying Technology to Human-Centric Problems

Human: Consciousness
2007 - 2012

Neural Engineering Specialty

As a teenager I started to seek a deeper understanding of what makes us human and how we can lead lives of personal growth.

I therefore embarked on a quest to explore our mind and body from the perspective of electrical impulses and emerging behavior, which led to a degree in Electrical and Computer Engineering specialized in Biomedical and Neural Engineering from CU Boulder.

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Human: Development
2011 - 2012

Co-Founded Skills Marketplace

During my time in college, I co-founded a marketplace to enable individuals to monetize and build skills in a modular way instead of the traditional "4 year degree" approach. We wanted to provide an alternative to the stagnation most adults face in their intellectual development.

Pursuing this venture provided me with substantial insights into go-to-market strategies and building marketplaces.

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Human: Life Services
2012 - 2018

Smart Cities CIO

As I reflected on what I wanted to work on, I realized how life these days is stressful and expensive and how governments aren't being able to solve a lot of the problems they're meant to address.

Because of this I joined one of the world's biggest real estate developments as it's CIO. Here we built "life as a service" — focusing on providing maximum quality of life at minimal costs.

I learned about every conceivable type of personal data, scrutinizing wether technology is truly solving human issues, and the importance of respecting data privacy.

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Human: Health Insights
2013 - 2016

Co-Founded Bioinformatics Startup

During my time in Mexico, we got frustrated by the limited focus on disease prevention. This led to the creation of Abraxas Biosystems. While it became one of the leading bioinformatics companies in Mexico, due to long sales cycles it evolved into Abraxas Ventures.

This experience proved foundational to my understanding of healthcare data, insights and patient care.

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Human: Empowerment
2019 - 2020

People Analytics CPO

During my tenure as CIO I realized that while using leading tools and optimizing processes was essential to our mission, attracting and managing talent was the third and most important part of achieving our goals. I therefore focused my efforts towards becoming the Chief People Officer (CPO) of +800 employees.

As CPO I was able to recruit and reallocate talent, improve our internal processes and build our people analytics to assist employees in mapping the diverse aspects of their lives — improving happiness, retention, performance, and growth.

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Human: Assistant
2021 - present

Founded Waffle

Waffle is being developed as a gamified space and coach that helps people conquer their life challenges and nurture their life hobbies.

Inspired by RPG-Games, Waffle crafts a digital space where we can enjoy personalized roadmaps, advice, products and experiences that adapts to our changing needs.

Tech often sees users as a product. We see them as people to empower and help "level up" in real life. we believe there's nothing more important or rewarding than Levering technology to truly improve people's daily lives. We're starting with early parenting, and moving on to other life stages in the coming years.

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In a world where tech often sees users as products, we're building a tool that truly empowers people to conquer their life's challenges.

one quest at a time.

Follow my journey
Follow my thoughts

My Archetype

Learn about my tendencies, talents, and opportunities for growth.

Explore how we would work together

My Principles

  • 🪨 Behave honorably and honestly.
  • 🪨 Be sure to work on something meaningful as it will take at least a decade to achieve.
  • 🪨 Be persistent and focused on the mission.
  • 🪨 Be effective, be efficient, and know the difference.
  • 🪨 Attract the best talent, remove their obstacles and nurture an environment of trust.

Waffle has the Ambition to become one of the biggest, most Useful human-centric companies.

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